Driven by your prospect's needs, your compelling promise inserted early in your sales page would hold on to their pursuit to find a solution to their problem. This would certainly helps in making their decision to buy from you much easier.
Author: alfredloo
"There are lots of ways to make money online. None of them matter until you've made money yourself. Let me teach you how…"
Put your compelling promise right upfront in your sales page and let it stick on your prospect's mind.
Shaping your prospect's attitude early is crucial if you want them to take ownership of that promise and hold on dearly so that any objections that may come their way later would not shake them off.
What do you mean by all these?
You see, before your prospects have landed on your sales page, they would have a problem and need to be solved urgently. Using the same keywords or phrase that they are searching for, they found similar ground when they get caught with your promises right at the top of your page. You have caught their attention emotionally. They would have gasp unbelievingly—"This is it. This is what I am looking for!"
If you are still struggling to make your first dollar online, these compelling promises will definitely catch your attention:
"I'm going to give you a true and tested Inbox System literally anybody, no matter what your skill level is can understand and use to generate positive cash flow in a few days."
"I am qualified to teach about what I'm talking about, and I've the results to prove it."
"This secret is so successful online business people use is when I show you how to do it in just a few steps..."
"You swear and you're frustrated that nothing you've tried so far works! But once I show how to do it, making money will be a breeze…"
"Finally, discover and learn what REALLY works. Not only are we going to teach you how to do it, we'll show you step by step Now!"
"You don't have to worry any more; we've done all the trial and error. Now you can have access to experts who have done all of the work. Now you just have to follow what I'm going to tell you to do to real success online"
No matter what they'll reading later down your sales page it did not matter to them as they have made up their mind on what they are looking for. They have clung on the belief that what they've found is right for them.
This compelling promise works better if your prospects have been looking around for a solution for a while but nothing matches that of your promises which they have just found. Not that yours are the better solution among the thousands in the marketplace but your psychological effect of making your prospects claim ownership on first contact makes the difference.
They caught on to your idea of how you can solve your problem early, right on top when they first landed on your page as compared with those who'll give you a whole lot of irrelevant junk which only distract and frustrate you by forcing you to read some lengthily introduction.
Remember when people online are ready to buy, they would not go on a lengthy search from website to website. People are impatient and want instant results. If you can give them what they are searching for, they will click on to your link to buy or opt-in to find out more.
Being an impatient lot, do not forget to sell them at every opportunity—even in your first email that you've sent to them. Remember the first email have to be sent out instantly at the time of opt-in while they are still hot and are interested in your solutions offered before they click away and you'd lose them forever.
Driven by your prospect's needs, your compelling promise inserted early in your sales page would hold on to their pursuit to find a solution to their problem. This would certainly helps in making their decision to buy from you much easier.
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