What Kind Of Internet Marketing Works?

What you want to look for when marketing are for methods that will 'stick'. 'Stickiness' is referring to the lifecycle of whatever content you put out and the backlinks that send traffic to your site.

Author: Ralph Sarway

In order for your marketing to be long-lasting you want to utilize methods that are 'sticky'. A 'sticky' marketing method essentially means that the content you put out and the traffic that is directed to your site, via backlinks, has a long life-cycle.

Unique Article Wizard poses two questions which will help us figure out whether a particular method is 'sticky' or not. Firstly,once we stop paying or promoting do our links remain? Secondly, do our links have room for growth without our personal involvement?

Let's see how paid advertising techniques answer up. The answer to both these questions is a definite NO!Banner ads, PPC'c and paid textlinks simply diappear from the web when you stop paying.

What about organic marketing, also known search engine optimization, which include article writing, videos and podcasts? There is absolutely nothing that you have to do to keep your article or video poseted on the site which you have submitted them to.

Simply put that means that the article or video you put out today can still be viewed in a year from now. Your content will remain on the web indefinitely. Wow!

Now let's take a look at the growth of organic marketing.You put in time and effort once to create high-quality material and you will see how your backlinks will continue to multiply over time. Your site will attract continual traffic for as long as your content remains relevant.

Long after you have done your homework and put your content on the web the growth margin will continue to increase.The reward for your one-time effort is manifold.

Organic marketing passes the test on both accounts.

Let me just clarify any misunderstanding regarding paid advertising. It is an effective method that WILL bring your results but keep in mind the following:

• Your rankings in organic search engines will not rise higherdue to your paid advertisements.

• Despite the amount of money you invest in advertising there are not guarantees for the future. When you stop paying your advertisement is off the web.

•You don't to spend much on PPC if you have high rankings on the organic search engines.

•If you have put out content that is good and up-to-date and have thus worked your way up in the search engines, then you will most likely stay up there.

•It seems that people attribute more crdibility to organic search engine sites and are less likely to click on a PPC.

•Organic marketing is 'sticky' and tends to grow. You will be surprised and the amount of backlinks you will amass long after you originally put out your article or video.

•The number one factorin marketing is content so it's safe to say that you should invest most of your efforts in organic marketing (also referred to as search engine optimization) which will give you long-term results.

Now that you understand the effectiveness of organic marketing you need to decide which of the methods to use and why.

Before you can reach a decision you need to know who you are targeting. Are selling a product? Who is likely to buy that item? Can you be of help to others by sharing some valuable information?

Once you have figured it out you can begin your marketing campaign immediately.It is very important to use keywords that indicate what your site is all about.

(Spend some time doing keyword research as it will impact the amount of traffic to your site. Market Samurai and Google's Keyword Tools are two effective sites that can assisst you in choosing highly effective keywords.)