Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Saturday, June 30, 2012

Social Marketing - 2 Ways To Make It Work For You

Author: Randall Magwood

To get alot of traffic to your website, you will need an effective plan for doing so. Website traffic can be definitely hard to come by, especially if you're operating in a niche that is very competitive. This is one reason why niche marketing is important. In a niche, your conversion rates will go up because you're offering a specialized solution to a small group of people. Because of this, you don't need alot of traffic to make money.

But even so still... if you're operating in a niche or not, you should know that more traffic to your website is definitely something that you should strive for. Some people like to rely solely on paid advertising, but if you're a newbie and you don't know anything about internet marketing... I suggest that you learn how to do free marketing first - just so you won't be dependent on spending money to get traffic.

I think newbies would benefit from doing this. Because as we all know, when your advertising funds are depleted, your traffic stops. But if you can put together a free marketing campaign... traffic will continue to come in - even if you took an entire week off. This is something that I like seeing everyday... along with receiving 100% profits on every sale that I make.

In today's lesson, I want to share with you some of my favorite free methods of getting website traffic. These methods are easy to implement, and are more on the line of the "social marketing" agenda for your internet business. Here's the first social strategy that you can use in your business today:

1) Social networking

You can build a true following with social networking within a matter of weeks. You can meet and connect with prospects online, and interact with these people - who will soon become your customers if you're talking about the right things. You will want to use sites like Facebook, Myspace, Twitter, and even LinkedIn if you want to build up a large following.

Now you should know that the conversion quality of the people on these social sites aren't exactly phenomenal. The conversion rates are less then what you would get if you paid for the traffic via pay per click, or if you used article marketing or forum marketing to get your traffic. However nevertheless, a free sale is a free sale. You have to make the decision as to whether or not it's critical for you to pursue this marketing avenue.

Here's another social marketing strategy that I like to employ:

2) Social bookmarking

Submitting your content to sites like Digg, Reddit, or Technorati are great ways to get exposure for your website. You will want to make friends on these sites and bookmark some of their content, while they bookmark some of yours. This is truly a matter of friendships working together to make your content seem worthwhile.

If you build up alot of friends and make it onto the home page of the social bookmarking sites, expect to see a HUGE flood of traffic to your website that day. I know of a guy who's site was on the first page of Digg, and he got over 200,000 hits that day. But you should know, that... eventually though he got all this traffic, nobody bought anything.

This is something that you need to be aware of with social bookmarking sites. So it's better to collect leads from the social bookmarking sites, instead of just leading them to your sales letter page.

These 2 social strategies for getting more new traffic are things that you will want to consider in your online business. Find a way to implement them today.

Good luck with using these 2 strategies in your online business today.

Article Source: http://www.articlesbase.com/internet-marketing-articles/social-marketing-2-ways-to-make-it-work-for-you-5896474.html

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Internet Marketing And What It Means For You

Author: Randall Magwood

What\'s your definition of 'internet marketing'? I ask this question because the proper answer to this question should be the catalyst of your online marketing efforts. Many people strive to have success with internet marketing, but unfortunately, their attempts fail them. This is mostly because of the notion that they believe the hype that\'s in the internet marketing world.

If you want to have online business success, you really do need to be a marketing expert. It\'s not enough to just sit back and wait for people to find you. This passive approach to internet marketing won\'t get you anywhere. It\'s in your best interest to learn as much about internet marketing that you possibly can.

But you should know that marketing your products and services online isn\'t a hard thing to do. The bulk of alot of people\'s traffic and sales come from paid advertising. One in particular is pay per click advertising (PPC). The 2 biggest players in the PPC game is Google Adwords and Microsoft Adcenter. Both competitors are good, but you should know that Adwords is still larger.

If you have the funds to run multiple advertising campaigns, I think it will be in your best interest if you put it into use in your business. You can do pay per click, advertising on blogs, advertising on high traffic websites, and even advertising for new affiliates - to promote your latest product for you... on autopilot.

If you can make paid advertising work for you, and make you profitable (or at least break even)... you should continue to use it to the best of your ability. But if you\'ve tried paid advertising in the past and it hasn\'t worked out well for you, then maybe you should try something different.

And when I say 'different', I mean that you should consider using free marketing methods to bring you the traffic and sales that you are looking for. There are all kinds of free marketing techniques that you can use to boost your traffic count and your profit margins simply and easily.

For example, you have social marketing, forum marketing, article marketing, video marketing, podcasts, press releases, blogging, affiliate marketing, classified advertising, and even rss marketing. All of these techniques (and more) can bring you the traffic that paid advertising can bring to you also - but it does take some time and work.

The benefit of paid advertising is that you get to see results quickly. With free marketing, it will take alot of content creation and distribution to see the results that paid advertising can bring. If you\'re short on cash, you more than likely will want to start here. But an upside to it is that you get to earn 100profits on each sale that you get.

Learn more about internet marketing that you possibly can. You will find that it\'s in your best interest to do so, and that you can have the early success in your internet business that you are looking for.

Good luck with marketing your website online today.

Article Source: http://www.articlesbase.com/internet-marketing-articles/internet-marketing-and-what-it-means-for-you-5887317.html

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Mastering Niche Marketing Online

Author: Randall Magwood

What do you know about niche marketing? Have you ever heard of the term before? Niche marketing is a form of internet marketing that is very important. If you\'ve never used niche marketing in your online business before, then now is definitely the time to start using it today.

Niche marketing is the process of going into a large niche, and targeting a smaller group of people to sell to. The purpose of this is to act like a big fish in a small pond. You can find or create a product or solution for these smaller group of people, and price it considerably high.

Also, your conversion rates will increase. Your website visitors will be rabid consumers, and will take a look at any product or service that can help them to solve their problem or achieve their goal. So you can definitely make more money by going into a niche, as opposed to operating against a larger competitor.

Plus, you won\'t wind up spending alot on advertising. Pay per click costs will be low, advertising on niche blogs and websites will come at a low price, and finding lots of affiliates for your product will become easy - and they will come up with alot of new sales for you that you possibly couldn\'t have gotten yourself. So there\'s all kinds of benefits to doing niche marketing.

If you\'re not using niche marketing in your business today, then you\'re missing out on a ton of sales and profits that you could be making. This is something that is very important if you want to achieve the online business success that you dream of. Stick with niche marketing, and you will be good to go.

When marketing any product or service that you have online, you always want to seek out a niche first, and THEN go and find a product for the market. Alot of people start off creating a product, and then try to find someone to sell it to. This is the wrong way to go about things.

Instead, what you want to do is to find a small niche that is anxious and potentially profitable, and then find a product that can suit their needs. This is something that is very important to do, and you will find that you will become more profitable this way. This really just internet marketing 101.

If you don\'t know what kind of niche that you want to start off in, then do a brainstorming session and start searching online for markets that you can enter into. You want these to be low competition markets, and markets that are easy to make money in. With this approach, you\'ll be on your way to internet business success simply and easily.

I hope you\'re able to take a few tips from this lesson here today and use them to earn more money with your website today. Niche marketing is a very simple concept, but is very powerful at the same time also. Without a doubt, this is a great way to start making money online in a short period of time.

Good luck with using niche marketing in your online business today.

Article Source: http://www.articlesbase.com/internet-marketing-articles/mastering-niche-marketing-online-5887319.html

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

SEO Techniques To Consider When Marketing Your Website

Author: Randall Magwood

Before you create a website, you have to have your marketing plan down packed, and ready to go. And one element of your marketing plan should be search engine optimization. Search engine optimization (or SEO) is a way to rank high in the search engines and get traffic for free.

Now many people on the internet are using this strategy effectively to make money in their business. So you will have some stiff competition even before you begin marketing... unless you\'ve discovered a niche where you have absolute no competition. But nowadays, finding a niche that isn\'t competitive isn\'t easy to do.

Your best bet is to come up with an aggressive internet marketing strategy that makes SEO the focal point of your campaign. One of the first things that you will want to do is come up with a list of keywords that best matches the theme of your website. Once you\'ve found those keywords, start building articles and content around these keywords, and upload them to your website.

I like doing this with blogs. With a blog, you can notify the search engine services when you have new content, and they will come and visit you and update the search engines with their findings. The only other thing that is similar to this that can get recurring traffic to your website is publishing articles on your website and leading your email subscribers to your articles.

Now with SEO, you have to do more than just write articles. You have to use on-page and off-page factors to help propel your content to the top of the search engine results. One thing that you will want to do is to insert your main keywords into the title and body of your webpage. And it\'s best if you can insert your main keyword at the very beginning of your title.

Doing this is a cinch. To find relevant keywords, all you have to do is go to Google and type in 'Google keyword tool'. There you will find Google\'s free keyword suggestion tool that will help you to find the right keywords for your website. Simply type in the main keyword phrases for your site, and alot of other relevant keywords will show up also.

Now to make this work, you will want to pick the keywords that are relevant, but are low in competition. Take these keywords and start building articles about them. Then upload them onto your website. If there\'s anything that you don\'t want to do, it\'s not to place your business name as the title of each webpage that you have.

Your prospects don\'t care about your business name - they\'re only there to learn more about how they can achieve a goal or solve a problem. So make sure you keep your business name and industry jargon at the very bottom of your webpage... along with the disclaimer and notices there also.

Search engine optimization is a tough topic, but it\'s something that I think you can do to make your website successful. Follow these tips, and you will be good to go.

Good luck with implementing SEO in your business today.

Article Source: http://www.articlesbase.com/seo-articles/seo-techniques-to-consider-when-marketing-your-website-5583566.html

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

Saturday, September 17, 2011

Top Online Marketing Tricks

Taking up a brand from scratch to top is quite an intricate and grueling task, especially in the online market which is highly competitive. Online marketing is all about circulating brand awareness and this can be even daunting if you lack some of the effective tricks of internet marketing.

Author: John k. Taylor


Taking up a brand from scratch to top is quite an intricate and grueling task, especially in the online market which is highly competitive. Online marketing is all about circulating brand awareness and this can be even daunting if you lack some of the effective tricks of internet marketing. Below are the few simple yet valuable tricks that can help you reach the goal of brand awareness.
Practice Pay Per Click (PPC)
PPC or pay per click is a great way of branding. However, at times it is expensive. But you can plan as per your budget. For companies with larger budget, top tier pay per click networks are there, such as Google, MSN, Yahoo, etc. Those with budget constraint can go either for Google, 2 tier and 3 tier network groups. Putting effort in finding better keyword can also help you get optimum exposure. Find those keywords that are not enormously competitive yet are heavily trafficked. This will reduce the cost of PPC.
Go for conversational marketing
The more you communicate the more responses you get. To do this there is nothing better than leverage sites, which publishes sponsored reviews on its site to create online viral buzz for your brand. Joining forum will also help to get adequate responses. Besides, you can join online groups like Google and MySpace. Blogging is another means to spread brand awareness.
Add creative videos
Videos are the best way to attract maximum traffic to your site. Adding funny videos or tutorials at the site you are marketing to is likely to provide better results. To make it more effective you can cut the video and include branding at the beginning. Viewers will surely wait and watch your branding part before they watch the main video.
Do Social Media Marketing
This is the most sought after mode of marketing. However, you have to be very ethical to maintain your authenticity. In social medial marketing, the more you are active the more you can promote your brand. If you want better result, it is suggested to create and manage accounts in fewer network sites than too many at a time. Creating less account makes them easy to handle. Besides, you can also initiate online social bookmarking campaigns.
There are many more similar online marketing tricks to optimize brand promotion. You just need to do extensive research on web and you will be flooded with ideas. Just execute these techniques and you are sure to get enormous responses from clients.

Top Six Web Design Usability Tips You cannot Miss

The purpose of web design is not just to make a website attractive, but practically useful as well. Incorporating usability to a website helps users find information they need when they want. Usability of a website increases companies' value.

Author: John k. Taylor


The purpose of web design is not just to make a website attractive, but practically useful as well. Incorporating usability to a website helps users find information they need when they want. Usability of a website increases companies' value. Hence, there are many companies which spend thousands of bucks on usability testing and researches. However, you don't need to spend on usability experts and expensive equipments to achieve usability. Read this article and you will find top six usability tips for web design.
Include Site Search
Site search on a website is a very useful element for users. Often, users look for site search option in a web site to find items they fail to find at first attempt. Place one such option on the top of the web page in your web design. For easy operation, make it 27 characters wide.
Place site maps
Site maps are the structural representation of website architecture and its pages, which meliorates web page navigation and is also useful in terms of search engine optimization (SEO). Site maps can be in any form in a web design, document or a web page with hierarchal lists of pages on a website.
Tagline is mandatory
Tagline represents philosophy and objective of a business. Without a tagline it is hard to retain visitors longer on the page. According to statistics, websites gets only eight seconds to capture visitors' attention and inspire them to browse inner pages. Hence, it must be included on the front page of a website.
Avoid use of Extensive Graphics
Excessive use of graphical elements can distract the visitors. A web design is meant to improve the web page design and not to decorate it with complex design. As far as usability is concerned, keep your web design as simple as possible.
Convince with Meaningful Feedback
Feedback on a website is a way to communicate with users that helps them understand the error or cause which is restricting them to access the site. Hence, convince your users with meaningful feedback. For an instance, if there is an error on the page instead of writing 'Error occurred' write error message to make users understand the problem causing error and the actions they can perform further.
Don't force your visitor
A user must get the freedom of doing what he wants. Don't force your users to complete any operations in a web design, like registration, filling out forms, browsing, etc. Let them cancel any operation in the mid way if they want. Rather guide them with a specific workflow. Also, avoid using Javascript links as it breaks the workflow. Besides, make sure that the visited links changes the color, as it may also breaks the navigational design.